The brand used a 'blind-smelling' billboard
Lynx says its new scent Black Vanilla has proved more popular than Tom Ford Tobacco Vanille, priced at £294. Lynx went undercover with a mysterious scented billboard asking passers-by if they thought the board smelt better than a £300 fragrance.
Wes Nelson then revealed that Lynx was the brand behind the £5 scent Wes said: “The fact that Lynx outperformed a luxury brand in a blind scent test is wild. I've spent more money than I'd like to admit on various fragrances, so I wanted to get involved and spread the word that Lynx have made a luxury scent at a price point that makes it accessible to everyone. I don't think luxury is about the price tag, and this new scent proves that.
Lynx’s first Fine Fragrance Collection has been formulated by world-renowned perfumers from two of the globe’s premier fragrance houses responsible for some of the industries top fragrances, Firmenich and Givauden, combining over 20 essential oils across the portfolio and premium ingredients such as amber and musks.
Consisting of five scents in 150ml aerosol cans - Black Vanilla, Blue Lavender, Aqua Bergamot, Emerald Sage and Copper Santal – each scent has been crafted to smell as fine as a cologne, with the protection of a deodorant. “The launch of our Fine Fragrance Collection ensures that consumers have access to premium experiences without the price tag. We’re thrilled to launch a collection that allows people to do just that, rivalling one of the most esteemed brands in the world.” Monique Rossi, General Manager, Deodorants, Unilever UKI
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