| Lyft to Expand Its Ad Business as New CEO Eyes a Turnaround

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| Lyft to Expand Its Ad Business as New CEO Eyes a Turnaround
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The ride-sharing company and its larger rival, Uber, are racing to build significant ad operations.

The ride-hailing company and its larger rival, Uber, are racing to build significant ad operationsRide-hailing company Lyft has begun selling display ads that run in its ride-hail app and says it will

introduce video ads later this year.has introduced new advertising products as part of an ongoing effort to develop a consistent revenue stream beyond its core ride-hail service.Continue reading your article with

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