Lyft is introducing a new feature that lets women and non-binary riders choose a preference to match with drivers of the same gender.
The ride-hailing company said it was a “highly requested feature” in a blog post Tuesday, saying the new feature allows women and non-binary people to “feel that much more confident” in using Lyft and also hopefully encourage more women to sign up to be drivers to access its “flexible earning opportunities.” The service, called “Women+ Connect,” is rolling out in the coming months.
The feature was also built with assistance from outside organizations, including the Human Rights Campaign and National Association of Women Law Enforcement Executives. Lyft and its rival Uber have been under scrutiny for years about riders’ safety, especially with sexual assault incidents. Lyft said in 2021 that it received 4,158 reports of sexual assault between 2017 and 2019, a disclosure that was revealed in a safety report prompted by a CNN investigation.
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