Lyft launches 'Rider Verification' program to enhance driver safety

Lyft News

Lyft launches 'Rider Verification' program to enhance driver safety
Rider VerificationDriver SafetySeattle
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Rideshare company Lyft launched a new pilot program that will kick into gear on Thursday to provide drivers with more security.

NEW YORK, NEW YORK - APRIL 28: A Lyft sign is seen in the pick-up area at JFK Airport on April 28, 2023 in New York City. Lyft , the ride-hailing app, confirmed that it will be laying off 1,072 employees, which equals to roughly 26% of its corporate workforce. The layoffs were announced last week but no official number was confirmed.

Rider Verification works by cross-referencing rider information with third-party data sources to confirm the person requesting a ride is who they claims to be. “The Rider Verification program is a direct response to what our driver community has been asking for—a way to enhance their peace of mind and ensure they can trust who they’re picking up,” said Audrey Liu, EVP of Rider Experience and Community Safety. “Rider verification can help drivers confirm that riders are who they say they are, and is an important step in Lyft’s work to help everyone feel more secure and increase accountability within our entire community.

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