LVMH’s Marc Jacobs Talks With Authentic Collapse: Sources

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LVMH’s Marc Jacobs Talks With Authentic Collapse: Sources
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Marc Jacobs’ potential sale to Authentic Brands Group has collapsed, leaving the brand under LVMH's portfolio as future plans remain uncertain.

Three sources told WWD that talks to sell the business to Jamie Salter’s Authentic Brands Group have fallen apart. For now, the brand remains in the portfolio of LVMH Moët Hennessy Louis Vuitton, where it’s been since Jacobs became creative director of Louis Vuitton in 1997.

But it’s not clear just how long that status quo will reign. Dealmakers rarely say die and talks sometimes start and stop over years before a transaction actually gets done — or not. Marc Jacobs Joy Soda Shop Opens at The Standard, High Line in New York Cityinitial public offering, that is not in the cards now and the luxury giant has been said to be considering some other exit in recent years. Those rumors became a reality this year when LVMH was said to have hired bankers to shop the business with a $1 billion price tag. There were fewer interested buyers than there once would have been as big multibrand fashion houses have fallen out of favor in the U.S., but a potential Marc Jacobs sale did cause a flurry of excitement among the brand management crowd. The New York-based company owns scores of brands — from Reebok and Quiksilver to Brooks Brothers and Ted Baker — and works with licensing partners to produce the goods, driving more than $32 billion in annual sales at retail. Salter has said the company is on the glide path to get to $50 billion in sales, but to get to his goal of $100 billion, Authentic is going to have to keep buying brands of scale. Marc Jacobs wouldn’t have been the largest of Authentic’s brands, but it would have been among the most fashionable. If the acquisition had gone through it would have amounted to a kind of test of the brand management business model for designers, alongside WHP Global’s While it’s not clear exactly why the talks with Authentic struggled, it was something of a complex transaction. Jacobs himself is believed to still hold a stake in the business and his involvement would have had to have been worked out. Brand management companies also make their money through their licensees and sources said LVMH was not releasing the kind of data that Authentic’s partners needed to fully understand the brand’s potential. Additionally, the luxury giant was said to have come into the talks with a firm position on the price, limiting negotiations. a 51 percent stake in a company owning all of Guess’ intellectual property, valuing Guess Inc. at $1.4 billion.Sydney Sweeney Shimmers in Christian Cowan, Kate Hudson Drapes in Carolina Herrera and More From the 2025 Variety Power of WomenCoco Gauff, Aryna Sabalenka and More Top Tennis Players Style…. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the GoogleWWD and Women's Wear Daily are part of Penske Media Corporation. © 2025 Fairchild Publishing, LLC. All Rights Reserved.

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