LVMH Moët Hennessy Louis Vuitton and Alibaba Group are extending their strategic partnership to deploy AI-powered solutions in China.
The Alibaba Cloud logo is seen in this photo illustration taken on 10 November, 2023 in Warsaw, Poland. “The deepened partnership is a strong commitment to the shared dedication of the two companies to pioneering retail innovation and delivering exceptional, tech-driven luxury experiences, that will enable LVMH to increase its omnichannel, data and tech presence in China,” they said in a joint statement.
The agreement covers more than 30 brands and divisions within mainland China and Southeast Asia, including beauty retailer Sephora’s Asia-Pacific division and travel retail arm DFS, and will give LVMH access to a broader suite of tools. “The fact that some of our brands are going to Tmall Luxury Pavilion, and especially Bulgari, Chaumet and Tiffany, this is really to make sure that we will be able to develop sophisticated customer experiences in China,” he added. “We believe that this close partnership with Tmall can bring us those key features in terms of differentiation.”and Dataiku. Le Moal said LVMH was keen to join forces with a similarly state-of-the-art partner in China in order to secure its customer data.
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