LVMH is buying Barton Perreira as it expands its portfolio in the growing luxury eyewear space and tries to rebound from a recent downturn.
Barton Perreira sunglasses are displayed during 'A Good Time At Goodman's' held at Goodman's Men's Store in New York City.is buying luxury eyewear brand Barton Perreira, famed for making James Bond's shades, as it taps into the fast-growing designer sunglass market.
Global eyewear sales topped $107 billion in 2022, according to EssilorLuxottica, with growth expected to be in the mid-single digits in the coming years. Barton Perreira has a cult-like following among Hollywood stars and collectors of high-end sunglasses and frames. Its models typically retail for $500 or $600, and its limited edition designs, made in small quantities, are especially coveted. Daniel Craig wore a pair of Barton Perreira "Joe" sunglasses in "No Time to Die," and Demi Lovato, Sandra Bullock and Ryan Gosling are also reported to be fans.
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