. LVMH is planting its flag in the thriving “aperitifs” market with the launch of Chandon Garden Spritz.
Moët Hennessy, the wines and spirits division of luxury conglomerate LVMH Moët Hennessy Louis Vuitton, is planting its flag in the thriving “aperitifs” market with the launch of Chandon Garden Spritz, which hits the market just as many countries are lifting restrictions designed to curb the spread of the coronavirus.
“I’m really very proud of this recipe because it’s unique: it’s made only with natural ingredients,” she says. The oranges are grown on a pesticide-free family farm, with dried and fresh rinds going into the blend. The juice is donated to local schoolchildren, while the waste gets used for compost. Sibylle Scherer, president of Chandon, hopes the drink will appeal to a more health-conscious consumer.
“We thought one day it would be nice to be in Europe, to be sold there, but we needed something innovative and different, because Europe doesn’t need another brut,” says Arnaud de Saignes, international director of Chandon.
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