The luxury conglomerate is also expanding its partnership with Virgil Abloh beyond fashion.
, the company's chairman and chief executive officer, said, in a statement. "We have already had the privilege of witnessing Virgil's exceptional creativity and vision through his work with us at Louis Vuitton. We look forward to supporting Virgil and the team both in driving the growth of Off-White and in working together with Virgil to bring his unique sensibility to a broader range of luxury categories.
Abloh, who's career has been cemented by cool collaborations that build hype around everything from Ikea rugs to Evian, should have no problem thinking outside of the luxury box while working across the group's categories, which include spirits and hospitality. "I'm incredibly excited to work together with LVMH on other possible collaborations — an evolution of the great relationship I have had with LVMH, Bernard Arnault, Michael Burke at Louis Vuitton and others," Abloh said. "I'm also honored to use this partnership to deepen my longstanding commitment to expand opportunities for diverse individuals and foster greater equity and inclusion in the industries we serve.
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