Luxury children's retailer MaisonetteWorld launches a baby registry.
“As mothers who have had to build baby registries, we have found that traditional registries can be very overwhelming and are focused on acquiring functional products needed for a new baby. [Traditional registries] do not address how your life will change as a mother, or the lifestyle elements of integrating a baby into your life,” saysSylvana Ward Durrett about her and co-founder Luisana Mendoza de Roccia’s vision.
“I registered with a universal registry and it was a nightmare,” Ward Durrett adds. “Everything was so complicated, from tracking purchases, to managing inventory and my lists, it was time-consuming and so frustrating. I so wish we launched our registry before I had my first child—our offering is so different and special, unlike anything that's currently out there.”
The Maisonette Baby Registry offers up a curated selection that appeals to a discerning parent’s lifestyle and aesthetic, including a well-vetted selection of essentials ranging from home décor and diaper bags to skincare and strollers. Absent from the list are the items one might find at more traditional retailers—you won’t find bottle sets, diapers, or A+D ointment as part of this assortment.
When asked what they’d put on their own registries, the founders were quick to reply: “When I was expecting I went into full nesting mode and loved creating an inspiring space for my children that reflected my style aesthetic. Today, I would include our
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