Luxury brands are still desperately trying to make blockchain happen.

I was going to ask if companies like Prada really gain much by storing certificates of authenticity (a concept that far predates the blockchain!) on a distributed ledger system rather than some basic, un-sexy centralized database. Then I learned there’s a much funnier issue here: you can’t even check the database yourself! Oh, and as usual, nobody seems to know what “owning” something through a blockchain legally means.

I was going to ask if companies like Prada really gain much by storing certificates of authenticity on a distributed ledger system rather than some basic, un-sexy centralized database.

Then I learned there’s a much funnier issue here:After several rounds of questioning, Aura Consortium’s and Prada’s press teams said I couldn’t yet certify the bag myself, but Prada Group could access the information through an NFC chip inserted in the item.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

verge /  🏆 94. in US

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

NCT’s Jungwoo Becomes 1st Korean Male Ambassador For Luxury Italian Brand Tod’sNCT’s Jungwoo Becomes 1st Korean Male Ambassador For Luxury Italian Brand Tod’s
Read more »

The Luxury Fragrance Brand Inspired By TravelFrom our interest in the diversity of cultures, our curiosity for people, our appetite for emotions, rituals, and secret ways.
Read more »

Hot rods, luxury cars highlight second annual Venice Classic auto showDozens of dazzling vehicles could be seen lining the Windward Plaza on Saturday as hundreds of people visited the second annual Venice Classic auto show.
Read more »

Robb Recommends: Giorgio Armani Made to Measure Is Quiet Luxury Cranked Up to 11We test drove the Italian designer’s luxe custom clothing service, which produced a pair of trousers so good they made a grown man giddy.
Read more »

Mercedes to release a smaller version of its G Class luxury SUVMercedes plans to launch a smaller version of its high-end G Class sports utility vehicle but did not give a specific date for its release.
Read more »

Shop These 17 Quiet Luxury Styles for FallFrom cozy sweaters to chic handbags, these quiet luxury pieces will make you look like a rich city mom — details here
Read more »