Live sports valuations keep skyrocketing as sports, particularly football, offer the last pillar of the legacy cable model.
the Big Ten Conference starting in 2024, making it the first conference to span both coasts. In 2025, Texas and Oklahoma will decamp from the Big 12 for the SEC, joining superpowers such as Alabama and Georgia.
The moves triggered a domino effect of smaller schools moving up the ladder. Last year saw a five-month period where 24 schools switched conferences, Axios Sports' Jeff Tracy
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