Lunchables is testing out yet another destination for parents to find its grab-and-go snack trays for kids: the produce aisle.
Kraft Heinz, which makes Lunchables, said a new offering of its popular packaged meal for the first time includes fresh cut fruits, such as clementines, apples, pineapples and grapes placed next to the typical crackers, cheese and meat options.
The Lunchables fresh fruit tray not only has a new location – Lunchables are typically found in a store's refrigerated aisle – but also tweaked packaging and pricing. Singh said the tray is bigger, almost like two trays combined with one side holding the fresh fruits, and priced at a premium."The recommended pricing is $4 to $4.29, about $1 to $2 higher than other Lunchables because of the extra food and the freshness," he said. The fresh fruit option will also have a shorter shelf life of about 10 days compared to 90 to 110 days for other Lunchables.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Lunchables is heading to the produce aisle with a fresh fruit snack trayLunchables, which is making its way into school lunchrooms this fall, is testing out yet another destination for parents to find its grab-and-go snack trays for kids–the produce aisle.
Read more »
Lunchables is heading to the produce aisle with a fresh fruit snack tray | CNN BusinessLunchables, which is making its way into school lunchrooms this fall, is testing out yet another destination for parents to find its grab-and-go snack trays for kids–the produce aisle
Read more »
Lunchables adds fresh fruit to new snack pack lineupA new lineup of Lunchables is moving to the produce aisle.
Read more »
Walmart is bringing ads to an aisle near you as retailers chase new moneymakersWalmart is pushing into more in-store advertising to capitalize on its huge reach and chase growth in higher-margin businesses.
Read more »
Walmart is bringing ads to an aisle near you as retailers chase new money-makersWalmart is pushing into more in-store advertising to capitalize on its huge reach and chase growth in higher-margin businesses.
Read more »
Bride chooses 15 important men in her life to walk her down the aisleA bride in Washington state devised a unique way to honor all the 'father figures' whom she said helped guide her along the way from childhood to marriage.
Read more »