Lunar New Year makes the rabbit fashion's mascot of the moment

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Lunar New Year makes the rabbit fashion's mascot of the moment
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NEW YORK, Jan 20 ― Unaccustomed to being top of the list of fashion inspirations, the rabbit is nonetheless taking pride of place in the collections of the biggest luxury...

NEW YORK, Jan 20 ― Unaccustomed to being top of the list of fashion inspirations, the rabbit is nonetheless taking pride of place in the collections of the biggest luxury houses at the beginning of 2023. This is because the Lunar New Year, celebrated on January 22, will mark the start of the year of the rabbit, or the water hare. And this has been stimulating the creativity of brands that rarely miss an opportunity to reach out to the Chinese market.

Between Christmas and Valentine's Day ― two holidays that are conducive to shopping ― falls the Lunar New Year. This celebration does not go unnoticed in the fashion industry, and even less so in luxury goods, given the importance of the Chinese market for these two sectors. And this year is even more special because of China's reopening to the world after three years of strict restrictions due to the Covid-19 pandemic.

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