As part of the partnership, Lulus will be going into more than 30 Dillard's stores.
. This marks a significant milestone in Lulus’ wholesale strategy aimed at reaching new audiences and expanding the brand’s distribution footprint across key markets.
As part of the collaboration, Lulus will bring its latest collections to more than 30 Dillard’s stores nationwide, offering a selection of special occasion and event apparel. The brand was never carried in Dillard’s previously. Lulus also plans to introduce an expanded Prom collection at Dillard’s in early 2025, further strengthening the brand’s presence in the special occasion market.
For its second quarter ended June 30, net revenues were $92 million, down 13 percent from the $106.1 million in the year-ago quarter. The company had a net loss of $10.8 million, compared to a net loss of $2.6 million in the same quarter last year.
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