Lululemon reportedly looking to sell Mirror, 3 years after buying it for $500 million

Mirror's revenue has never matched Lululemon's expectations and has been weighing on the company's bottom line.

Lululemon Athletica Inc. is looking to sell its Mirror in-home fitness business, according to reports Tuesday, three years after acquiring it for about $500 million.

Lululemon... Lululemon Athletica Inc. is looking to sell its Mirror in-home fitness business, according to reports Tuesday, three years after acquiring it for about $500 million. Lululemon announced the deal to buy Mirror in June 2020, around the height of pandemic lockdowns and as its stock was soaring. But Mirror’s revenue never matched Lululemon’s expectations and has been weighing on the company’s bottom line. In its fourth-quarter earnings report in March, Lululemon disclosed a $443 million impairment charge related to Mirror.

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