In a new interview, Luis Fonsi opens up about how social media, streaming and his 2017 hit 'Despacito' (feat. Daddy Yankee and Justin Bieber) impacted the Latin Music explosion.
featured key figures working in the realm of Latin music, streaming engagement, including Marco Botero, head of Twitter Miami & US Hispanics and Azuncena Olvera, head of Pandora’s Latin Industry Relations and Artist Marketing.
NEW YORK, NY - JANUARY 28: Recording artists Luis Fonsi and Daddy Yankee perform onstage during the 60th Annual GRAMMY Awards at Madison Square Garden on January 28, 2018 in New York City. Fonsi recalled the making of the “Despacito " as “completely organic” and “not forced.” When Fonsi initially wrote the song, he wasn’t trying to cross over into a new market or create the next bi-lingual smash. He was doing what he did every single day: writing a new record.
In 2018, the Latin music business grew 18% to $413 million, with streaming making up 93% of total Latin music revenues, according to . Streaming totals include paid subscriptions from platforms like Apple Music and Spotify Premium, which grew 48% year-over-year to $239 million in 2018. “On Twitter, conversations happen. That’s where movements start, culture is created and trends are birthed,” Botero said during theIn late April, Twitter a new content partnership with Univision “to better serve the Hispanic community.” The partnership will target Spanish-language entertainment, sports and news content on Twitter, including Univision’s coverage of the 2020 U.S. Elections and content from the Premios Lo Nuestro and Premos Juventud awards.
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