Peak Design CEO Peter Dering contacted police after recognizing the backpack during the Mangione manhunt, prompting customer backlash and threats.
But while Hilfiger and Levi's, per GQ, are seeing a spike in sales of the items Mangione appeared to be wearing, Peak Design is facing threats of a boycott. Hilfiger and Levi's have remained mum about the shooting, but Dering's admitted eagerness to assist the investigation has spurred allegations of “snitching' against Luigi Mangione, who many see as an admirable, sympathetic figure willing to stand up against the broken US health care system.
A two-week-old post on the company's latest brick-and-mortar outpost has received a recent flood of negative comments, such as one that reads, “Yall effed with the wrong people. Enjoy what is left of your company.” A December 3 post on corporate philanthropy has 29 comments, many of them containing the rat emoji.
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