The three-time Grammy Award winner will appear at Friday’s free event.
in the Stockyards. The 45-year-old multipurpose entertainer and three-time Grammy Award winner is casting a wide cross-generational net on his fanbase.“We wanted to find an artist that spanned over various generations, especially since it is homecoming,” said Julie Austin, TCU’s associate athletic director for marketing and licensing. “The students are very excited as well as our alumni base.”
TCU’s celebration is similar to Midnight Madness-style basketball tipoff events at other campuses. Last weekend, the University of Kansas had its program, featuring Shaquille O’Neal, aO’Neal was scheduled to be at the TCU event in 2019 but had to cancel because of his sister Ayesha Harrison-Jex’s death.with a 45-minute set as DJ Diesel. Before Shaq, the event’s biggest star was Snoop Dogg in 2019.for the hip-hop artist’s unfiltered lyrics and pole dancers.
“I think it definitely helped that he had another event booked in this area the same weekend, but it wasn’t the deciding reason or factor. Our event is focused for students and the campus community, which is different than his ticketed concert at Tannahill.”Ludacris will perform after Schollmaier Live, which will feature both the men’s and women’s basketball teams. TCU spirit teams and the band will perform.
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