Olsen had a breakout 2023-24 season. Villanova has plenty of backing to make sure she stays with the Wildcats for her senior year.
had done nearly everything in its power to stop Villanova’s Lucy Olsen in their Women’s Basketball Invitation Tournament quarterfinal last Thursday at the Finneran Pavilion.
The Hawks made the game tight in the fourth quarter, but Olsen made all the winning plays down the stretch. She hit a baseline, pull-up jump shot to extend a three-point lead to five, then finished a drive through contact . Olsen is a junior, with another year of eligibility, and her ascent into the spotlight has opened the door for exploration. Is the best path forward finishing her college career on the Main Line instead of seeing what else could be out there? Is there something better?
Olsen, a first-team all-Big East selection who was named the conference’s most improved player, has worked her way into being involved in the national-brand conversation, but where does she stack up? But the women’s game has a few outliers. Clark is in a stratosphere alone, and there are players like Reese, Bueckers, and Watkins, all of whom have massive social media followings. While NIL collectives in the women’s game provide a sum that correlates to on-court play, marketing dollars come in droves from social media opportunities.
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