Who will make the low-rise jeans if Lucky Brand folds?
“The COVID-19 pandemic has severely impacted sales across all channels. While we are optimistic about the reopening of stores and our customers’ return, the business has yet to recover fully,” Matthew A. Kaness, interim CEO and executive chairman of Lucky Brand. “We have made many difficult decisions to preserve the Company’s viability during these unprecedented times.
We remain committed to our Associates, vendors, and business partners and appreciate the continued support through this process.”, UBS apparel analyst Jay Sole explained that by filing for Chapter 11 bankruptcy, brands like Lucky Brand Dunagrees will likely survive in some capacity, but that does require a sale. “It’s not that the companies are not popular, it has to do with the way the finances were structured.
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