Lowe's sees sales growth by helping baby boomers stay in their homes

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Lowe's sees sales growth by helping baby boomers stay in their homes
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The home improvement retailer said it will become a 'one-stop shop' for items like grab bars and walk-in bathtubs.

Shoppers wearing protective masks wait in line to enter a Lowe's Cos. store in San Bruno, California, U.S., on Wednesday, May 20, 2020.CEO Marvin Ellison struggled to find the items he needed when retrofitting his father's home to allow him to safely age in place.

"Even as a CEO of a home improvement company, it was extremely difficult to get those things done," he said in an interview with CNBC. "It dawned on me that if my Dad is having these issues and I'm the CEO of a home improvement company, then the greater baby boomer population and caretakers must also have the same issue."

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