Magazine executives have been forced to rethink their summer issues.
As the coronavirus weighs heavily on advertising and makes creating usual fashion and lifestyle content difficult, magazine executives have been forced to rethink their summer issues.
“Readers can still expect the highest-quality editorial products and our advertisers will still be able to connect with the millions of people who turn to our brands for inspiration, entertainment and tips each day,” she added. “In light of this unprecedented moment, we made the decision to publish a June/July combined issue,” a Vogue representative said. It’s understood there are no plans to reduce issue count with other combined issues this year, but instead to add a holiday issue, while the 2021 print schedule has not been changed.
Vanity Fair will publish a June issue and then July and August will be combined. Last year, June and July were combined. There will be no changes to GQ. Bustle Digital Group has also postponed the release of its first print product due to COVID-19. When it acquired fashion, music and cultural site Nylon, Bustle chief executive officer Bryan Goldberg said that he hoped to bring special print editions out around events like Coachella, with the first one set for this year. But as previously reported by WWD, that has been postponed until fall of 2021.
“As a contingency, we went through and said if we have to pull back from a capacity standpoint what would we continue to print or how would we prioritize those things, so we’ve got all those plans in place,” Meredith Magazines president Doug Olson told WWD in March. “Obviously, People would sit at the top of the list because it’s a weekly. So we would continue to focus on it and then it really depends on where we are at the close of these different issues what would be next.
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