Low-cut shoes gaining traction on NCAA court | BusinessMirror

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Low-cut shoes gaining traction on NCAA court | BusinessMirror
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The squeaks from the sneakers on the court sound the same. But these are far from your classic Chuck Taylors or vintage Air Jordans. Or any version of high tops at all.

DENVER—

It’s a way to put their fastest, most comfortable, foot forward, especially since studies are inconclusive on whether high tops actually do what they were intended to do—prevent sprained ankles. Matt Powell, a shoe industry analyst who tracks the latest trends through his consulting firm, believes the surge in low top popularity mirrors the soaring demand for comfy running sneakers.

These days, National Basketball Association standouts such as Giannis Antetokounmpo, Stephen Curry, Kevin Durant, Luka Doncic and LeBron James have shoe lines with versions of a low top.

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