The floral-happy brand's aesthetic can be found in bouquets and on cookie tins through October.
Anyone who has shopped or followed LoveShackFancy can recognize its aesthetic — pastel florals, ultra-feminine designs and faintly sweet silhouettes. The triumvirate is in sync with the current “treat culture” that is embraced by many Gen Z and young Millennials, who like to indulge in sugary confections as stress-reducing and affordable splurges.
LoveShackFancy’s collaborative floral displays are meant to bring to life the brand’s signature fragrance with fresh-cut stems. Partial to roses and peonies, Hessel Cohen, who was unavailable for an interview about her latest collaboration, debuted the first fragrance for her company last year. No one had to sell Hessel Cohen, who started her apparel company in 2013, on the consumer appeal of flowers.
Rihanna’s Edgy Schoolgirl Look Is ‘In Session’ While Modeling New Fenty x Puma Creeper Phatty Sneakers. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the GoogleWWD and Women's Wear Daily are part of Penske Media Corporation.
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