MSOpinion ‘Love the Philippines’ slogan: Will it work? “It would be more emphatic if DOT Secretary Frasco gave particular emphasis on what tourists would love to see in the country that they could not see elsewhere”
“It would be more emphatic if DOT Secretary Frasco gave particular emphasis on what tourists would love to see in the country that they could not see elsewhere”
To me, this question of the word “love” misses the whole point in rewriting a new slogan to rebrand the country. It is for this reason the DOT should be specific on what tourists would love about the Philippines, like India’s slogan “Incredible India” which gives emphasis on the many “incredible” experiences that India would give foreign tourists, the main target of rebranding the country as a tourist attraction.But, my gulay, being a DOT secretary, one must be like an excellent salesman who can even sell a refrigerator to an Eskimo.
It is for these reasons why the DOT must send, really send posters, selling devices, brochures worldwide to “sell” the country, and one of the means is to flood all Philippine consulates and embassies with propaganda materials. We have an international airport chronically called the “worst” airport in the world and, sadly enough, all main international gateways in Southeast Asia are referred to as the best.
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