The great Halloween debate over candy corn is on.
Market leader Brach's says it churns out roughly 30 million pounds of candy corn for the fall season each year, or enough to circle planet Earth about five times, the classic shiny tricolor kernels in autumn's white, orange and yellow are way up there. Fans and foes alike point to the same attributes: its plastic or candle-like texture and the mega-sugar hit it packs.
When compared to top chocolate sellers and other popular confections, candy corn is niche. But few other candies have seeped into the culture quite like these pointy little sugar bombs. Singer-actor Michelle Williams is a super fan. She recorded a song last year for Brach's extolling her love.appeared in 2020 and lasted two years. It had a variety of kernels that tasted like green beans, roasted bird, cranberry sauce, stuffing, apple pie and coffee.“I would say that it was newsworthy but perhaps not consumption-worthy,” said Katie Duffy, vice president and general manager of seasonal candy and the Brach's brand for parent Ferrara Candy Co.
Several years later, the Goelitz Confectionery Co., now Jelly Belly, began to produce candy corn, calling it Chicken Feed. Boxes were adorned with a rooster logo and the tagline: “Something worth crowing for.“ Brach's began candy corn production in 1920. Hartel's students spend time in the lab making candy. The candy corn lab is among his most popular, he said, because it's fun to make. His unscientific poll of the nine seniors who last made candy corn turned up no strong feelings either way on actually eating it.
“My fiancee can’t stand that I like candy corn," he said."I buy it and I get this look of disdain but I don't care. I just keep plugging on."
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