‘Love Island’ Confounds Critics Of New Sensitive Dating Show; Season 8 Garners Record-Breaking Audience Figures
the UK’s hit dating reality show, has confounded critics who thought it would lose its appeal with the introduction of more robust guidelines to preserve contestants’ mental health.
Since then, it has broken ITV’s record with more than 100million streams in less than four weeks, and drawn 57.2 per cent of live viewers in the hard-to-reach 16-34 age bracket, music to the ears of ITV and potential advertisers. This year, the show is sponsored by Just Eat. While some critics have complained that the sparky voiceover by commentator Iain Stirling has been toned down, the show continues to keep people hooked. For last weekend’s dramatic “recoupling” episode – when contestants returned from different villas, some paired off with new partners – 3.9million viewers tuned in live.
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