Love Is Blind's Live Reunion Fiasco Is Very Bad for Netflix

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Love Is Blind's Live Reunion Fiasco Is Very Bad for Netflix
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LoveIsBlind's live reunion fiasco was more than just an inconvenience for subscribers and an embarrassment for Netflix, writes judyberman

Selective Outrage

—in March. It went smoothly enough that Rock’s jabs at Will and Jada Pinkett Smith, rather than any technical issue, dominated overnight headlines.was only its second attempt. Netflix already has a deal to stream next year’s SAG Awards, but if Sunday’s catastrophe repeats itself, the streamer could struggle to attract the live-content partners it needs to stay competitive.

Not that any of this will necessarily be top of mind for individual subscribers deciding whether the service remains a good value for their household. It seems more likely that the wasted evening will become just another grievance to add to many viewers’ existing pile—whether they’re mad at Netflix for prematurely canceling their favorite show or they think its overall content mix is declining in quality.

: “You only get that number of subs if you can deliver good, quality consumer experience at scale. Nobody’s ever had the scale to the degree Netflix has. Nobody has that expertise.”, it constituted a user-experience crisis that might well have made a greater impact than, for example,

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