LoveDuringLockup is currently in production and will premiere on We in January
in Jan. 2018, Matt Sharp — the reality guru founder of Industrial Media’s Sharp Entertainment, and the executive producer of “90 Day Fiancé” — had a feeling it was going to be a hit. The show follows couples who’ve met through prison dating websites who are trying to make the relationship work after the prisoner has been released. The idea had come out of the network’s “pitch fest,” an annual all-hands brainstorm meeting, in 2016.
In 2017, the year before “Love After Lockup” premiered, among viewers aged 18 to 49 and 25 to 54, We was 22nd on Fridays in primetime; it’s now ranked third and fifth, respectively, in those demos. Among women pre-“Lockup,” We was No. 14 among 18 to 49 year-olds and No. 10 in 25 to 54; now it’s No. 1 for the year in both. The shows are also incredibly popular among Black viewers, and We’s Friday nights shot to No.
So what’s drawing audiences to the franchise? “Matt and I talk about this a lot,” Gellert said. “The appeal to us both, I think, has always been hope. Inherent in the show is a darkness. The cast comprises prisoners who’ve been convicted of crimes that are on the more acceptable end to viewers, such as robbery and drug crimes; these aren’t rapists or murderers. But two former cast members — Alla Subbotina from Season 1 and Tracie Wagaman from Season 2 — have died of drug overdoses, and there’s also been a fair amount of recidivism among the cast.
Yes, “Love After Lockup” would explain a couple’s origin story, but the full stories of how they’d met weren’t being told. “We always have talked a lot about the importance in an authentic series like this of capturing,” Sharp said. “Not just talking about firsts, like, ‘We did this, we did that.’ But actually being there.”
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