In the wake of the Cristiano Ronaldo and Lionel Messi LouisVuitton ad, Ronaldo became the first person to pass 500 million followers on Instagram. Messi is the second most-followed person with 377 million.
, starring iconic personalities such as Bono, Mikhail Gorbachev and Angelina Jolie, during his tenure as communications director at Vuitton.
“The idea of them coming together to play chess came to me after watching my 15-year-old stepson spend hours watching chess championship games on YouTube,” said Arnault, who is married to Russian model and philanthropist Natalia Vodianova, referring to his stepson Viktor Portman. Messi and Ronaldo are shown staring intently at chess pieces placed on the checkerboard canvas of a Louis Vuitton Damier attaché case. Vuitton worked with Bruce Pandolfini, the chess teacher who consulted on the Netflix series “The Queen’s Gambit,” to determine the positions of the chess pieces in the picture.
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