Louis Vuitton Men’s Spring 2024

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Louis Vuitton Men’s Spring 2024
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See all the looks from Pharrell's debut at LouisVuitton.

Sunset on the Seine is for lovers, but on Tuesday, the magic hour was the backdrop for a spectacular show marking the beginning of the Pharrell Williams era at Louis Vuitton.

Among the dozens of celebrities in attendance were Pusha T, Timbaland, J Balvin, Anitta, Jared Leto, Kim Kardashian and Lenny Kravitz, justifying the hype leading up to the season’s most hotly anticipated show. Guests arrived by boat to the French capital’s oldest bridge, which was decked out in a giant gold Damier pattern, signaling one of the key themes in a collection anchored in the historic codes of the brand.

The song they unleashed, “Joy ,” was released on streaming platforms last Friday, illustrating how Williams is able to generate synergies from his multiple activities, ranging from film and television to music festivals and nonprofits, in addition to his own brands such as the skin care line Humanrace.

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