Louis Vuitton Lands in Seoul With a Pre-Fall Show Inspired by Movement

The collection pushed the idea of wearability, with less focus on the editorially striking looks Nicolas Ghesquière has shown us in recent seasons.

HoYeon Jung walks the runway during the Louis Vuitton pre-fall 2023 show. Photo by Justin Shin/Getty Images

It’s been a big season for major fashion brands hitting the road for destination shows all around the world, and Louis Vuitton’s pre-fall expedition was staged in harmony with 2023-2024 Visit Korea Year—an effort that celebrates local culture and spurs tourism to the country.

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