Louis Vuitton celebrates romance with a new fragrance campaign centered around a couple creating intimate memories in their Parisian apartment. The campaign's focus on everyday elegance and subtle product placement aims to resonate with consumers during the ongoing global pandemic.
Louis Vuitton plays up romantic moments in a Valentine’s Day-themed fragrance effort. Image credit: Louis VuittonFrench fashion label Louis Vuitton is celebrating romance with a new fragrance campaign ahead of Valentine’s Day.
, New York. “This is not to say that the iconic luxury brands are aiming for an easy way to increase profits; luxury brands will pursue this route if the scent aligns with their brand DNA.”The short film begins with an apparent meet-cute, with a young man and woman flirtatiously exchanging glances. While earlier scenes featured primarily close-up shots, the wider angles show more of their surroundings — subtly revealing that the man and woman share the same apartment.
The young woman is seen selecting Étoile Filante, or “shooting star,” for the evening. It is the label’s newest fragrance, with notes of strawberry, jasmine, magnolia and musk, and appears to have a golden hue in the minimalist Louis Vuitton bottle.The couple then shares a simple dinner together, complete with Louis Vuitton place settings. After sharing more longing looks, they follow dinner with some dancing in their apartment.
Fashion Lifestyle LUXURY BRANDS VALENTINES DAY FRAGRANCE ADVERTISING CAMPAIGN LOUIS VUITTON
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