The French house created a chic, sporty capsule to celebrate its partnership with the annual yachting competition.
Over the past few years, fashion has slowly but steadily made inroads into the world of sports, one of the last remaining categories that hadn’t fallen under its spell. Leading this charge is, not surprisingly, Louis Vuitton. This year alone, the house’s trophy trunks have appeared at the Olympics, the Australian Open, and the Monaco Grand Prix; the French basketball player Victor Wembanyama was named a brand ambassador; campaigns have featured Rafael Nadal, Roger Federer, and LeBron James.
But one of the most significant developments so far is Vuitton’s return as Title Partner of the America’s Cup, which takes place this year in Barcelona, from August 29 to October 27. The yachting competition, dating back to 1857, has the oldest trophy in international sports, which has been won by only four nations in its history: the United States, Australia, New Zealand, and Switzerland.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Louis Vuitton Names Footballer Jude Bellingham 'Friend of the House'Where pop culture meets fashion.
Read more »
Louis Vuitton names Jude Bellingham as ‘friend of the house’The English soccer player will help uplift the French fashion house's menswear selection.
Read more »
Louis Vuitton Sails Into Barcelona for a High-tech America’s CupAfter making a big splash at the Olympics, Louis Vuitton is moving on as title sponsor of the 37th America's Cup Barcelona, an elite sailing race.
Read more »
Louis Vuitton tours two new destinations in Travel Book seriesThe French fashion house is adding Amsterdam and Indonesia to its long-running editorial offering.
Read more »
Louis Vuitton Unveils Floral-themed Silk Squares Reimagined by Five Contemporary ArtistsThomas Ott, Nicolas de Crécy, Lorenzo Mattotti, Icinori and eBoy each bring new perspectives to the brand's signature four-petal bloom that constitutes part of its monogram.
Read more »
Passenger kicked off flight for refusing to put $3K Louis Vuitton handbag on the floorWoman kicked off flight for refusing to stow designer handbag under seat
Read more »