Messina was recognized as Executive of the Year at the Summit for his work with superstars including Taylor Swift, George Strait, Ed Sheeran and more.
Louis Messina speaks onstage at the Billboard Live Music Summit at 1 Hotel West Hollywood on Nov. 14, 2024 in West Hollywood, California.‘s executive editor, West Coast and Nashville, Messina spoke about the working with some of the biggest names in music, with the 11-artist roster of his Messina Touring Company including
“I’ve worked with a lot of really goofball acts in my career,” said Messina. “All the acts I work for right now, there is not one that’s an asshole, there really isn’t.” Messina credited Strait with launching his own career, saying that “if there were no George Strait, there would be no Messina Touring Group.” He also spoke about helping develop Kenny Chesney, starting his work with Taylor Swift when she was 17-years-old, his impressions ofby selling 110,905 tickets at a June show in College Park, Texas, for what was the biggest ticket event anywhere in the United States in history.
Messina reflected on Strait’s special appeal, saying that “When you’re at a George Strait concert, no matter where you’re sitting, you feel like George is singing to you. His eyes are his show, besides his voice and his music. But he connects with everybody in the audience and that, to me, is the secret of every artist… Every star artist, they know how to connect with the audience, and the audience then connects to the artist.
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