Lottery-based incentives such as cash and prizes don’t appear to increase COVID-19 vaccination rates, according to new research.
In particular, researchers found that Ohio’s “Vax-a-Million” campaign wasn’t associated with an increase in vaccinations. In May, Ohio Gov. Mike DeWine announced five $1 million cash prizes would go to vaccinated residents, and several states created similar programs to increase vaccination rates.
Walkey and colleagues used CDC data to evaluate trends in vaccination rates among adults. They compared vaccination rates before and after the Ohio lottery with other states that didn’t have vaccine incentive programs. Overall, the research team found that lottery-based incentive programs weren’t associated with an increase in COVID-19 vaccinations and that other factors likely led to additional vaccinations, such as expanded eligibility for shots. For instance, the Ohio lottery program was announced on May 12, just days after the FDA expanded the emergency use authorization for the Pfizer vaccine to ages 12-15.
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