Lorde’s full of surprises this summer.
for the cover, directed by Alfred Marroquín, gives the club anthem Lorde’s signature alt-girl twist with its stripped-down aesthetic. She even blended the song with herClad in a red two-piece set , Lorde stands in the middle of a forest — the Bronx’s Botanical Gardens — gazing at the scene around her before she begins singing. When she does, the camera follows her, spinning around the singer and zooming into her stone-cold gaze as she recites the lyrics.
Even so, Lorde admits she’s able to turn it on when she likes. She can go from singing heart-breaking ballads — like those in her critically acclaimed albumto not performing at all, and then returning to the mic with a completely different sound. It all depends on what she wants us to see and when. And with each decision, she proves that she’s the one in control.
Photographer Ophelia Mikkelson said of Lorde, “She’s shy and a reserved woman, but she has this incredible intelligence.” Like Spears when she originally released “Break The Ice,” Lorde’s proving that she’s full of multitudes. And perhaps, a better, or more secure, celebrity than she believes. The camera zeroes in on Lorde as she sings, “let me break the ice / allow me to get you right / baby I can make you feel.” It’s a welcome, albeit stark, contrast to her warmer performances this year. And as the cover fades out, she transitions to “Fallen Fruit,” a song about protecting the planet.
Lorde spends the rest of her time looking down at the camera, commanding the audience’s attention. And while she may be shy and uninterested in the conveyer-belt output of the music industry, her latest performance makes one thing clear. When Lorde has something to say, she’ll say it. And when she does, you’ll want to listen.
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