Lord Alan Sugar teeth whitening tweet banned by advertising watchdog
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Lord Alan Sugar has been told to remove a tweet promoting a teeth whitening kit after he did not make it clear it was an advert. The Apprentice host tweeted in December that a product from the brand Stylsmile would make a"perfect Xmas gift".The advertising watchdog said the tweet breached guidelines and must not appear again."If you know someone who's longing for whiter teeth, this is the perfect Xmas gift for them," said Lord Sugar, 73, in the tweet, along with a link to the product's website.
They said Lord Sugar was known to post about his businesses on social media regularly, and the tweet was not a covert promotion. However, the Advertising Standards Authority ruled that the tweet broke the advertising code. According to the rules, all advertising communications must be clearly marked, for example with the phrase"#ad" on social media posts.
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