From tutorials on how to wear makeup with a face mask, to hats that incorporate a protective plastic face shield, South Koreans are seeking to make sure the coronavirus outbreak doesn’t damage their reputation for style by hyunyoung_yi joshjonsmith
SEOUL - From tutorials on how to wear makeup with a face mask, to hats that incorporate a protective plastic face shield, South Koreans are seeking to make sure the coronavirus outbreak doesn’t damage their reputation for style.
“It’s very, very unfortunate that a mask hides your face,” she says in the video. “You can’t show off your charm. I’m going to do makeup that makes your face look good even when you’re wearing a mask.” “We saw an increase in skincare product sales during the month of March compared to the previous month,” said Amorepacific Group, South Korea’s largest cosmetics powerhouse. “Anti-aging products show the most stable sales.”
Like many countries, South Korea has faced shortages of face masks. The government has imposed a rationing system to limit the number of masks each person can buy each week and placed export restrictions on masks. In response, some South Koreans have turned to other ways of combining protection and fashion. One item seen for sale in shops and online are hats with a clear plastic face shield.
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