Off the field at the Super Bowl, 50-plus marketers are having a battle of their own.
This photo provided by Michelob Ultra shows a scene from Michelob Ultra 2023 Super Bowl NFL football spot. A bevy of booze brands will be in the Super Bowl ad lineup this year, now that Anheuser-Busch has ended its exclusive advertising sponsorship after more than 30 years. Anheuser-Busch, parent of the Budweiser, Michelob Ultra and Busch beer brands, said in June it would end its exclusivity deal, which it first struck in 1989, and focus on other marketing efforts.
In the ad, Affleck mans the drive-through booth at a Dunkin’ Donuts in Medford, Massachusetts and shocks customers. Lopez comes through the drive-through and asks him what he’s doing. “You’re embarrassing me in front of my friends,” he says. “Grab me a glazed,” she demands. Affleck has a long association with the brand, and is often spotted carrying Dunkin’ Donuts drinks in paparazzi photos. He directed the ad, too.
One of her favorites: The Bud Light ad featuring Miles Teller and his wife Keleigh and dog Bugsy, who all dance to hold music.Many ads were celebrity heavy: Melissa McCarthy sings a jingle for Booking.com, and Adam Driver makes multiples of himself for Squarespace. Pepsi Zero Sugar hired Ben Stiller and Steve Martin. Avocados From Mexico enlists Anna Faris for one of the few slightly risque ads this year that envisions a present where everyone is naked — including the Statue of Liberty.
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