Longchamp’s Le Pliage Is the Bag Unifying Millennials and Gen-Z

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Longchamp’s Le Pliage Is the Bag Unifying Millennials and Gen-Z
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Emma is the fashion features editor at Marie Claire, where she explores the intersection of style and human interest storytelling.

A Gen Zer, Millennial, and Gen Xer walk into a room. They each wear an outfit distinct to their age demographic: the Zoomer wears a tiny top and big, baggy pants; the Millennial wears a French-style button-down tucked into herLongchamp's Le Pliage

The humble tote has accomplished what countless other trends have failed to do: it's brokered peace among age groups who fight over fashion by waging war with"" adjectives and"I wore that before you were born" anecdotes.

Singleton recently traveled to Paris and saw a slew of Le Pliage bags in the airport and on the streets. As the algorithm Gods would have it, now sees Le Pliages all over Instagram and will definitely be purchasing one in the next few weeks.

And the pendulum will eventually swing back around."The trend cycle is so condensed at this point that when it inevitably comes back in five years, you're going to pull your Le Pliage back out again," says Lewis. It's only a matter of time.

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