Alice + Olivia and Veronica Beard are two of the latest brands to join London’s post-Brexit/COVID-19 retail renaissance.
Some 10 percent of the net proceeds for the opening weekend will go to the Prince’s Trust, as the brand aims to show its core values of female empowerment and philanthropy.
Stacey Bendet, founder, creative director, and chief executive officer of Alice + Olivia, said she has spent years finding the right location for the brand in“London is one of my favorite cities and Bruton is one of my favorite streets. I love the energy of the women, the elegance of the architecture, and the cultural depth and history represented everywhere. We are so honored to finally have our first boutique opening this month,” she said.
“Despite the challenging market, Bruton Street has shown continued strength as a prime retail pitch, and we are delighted to be bringing two new London flagships to the street’,” he added.
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