South African accountant Shaista Hamdulay never imagined she would one day mingl...
LONDON - South African accountant Shaista Hamdulay never imagined she would one day mingle with fashionistas at London Fashion Week.
The 30-year-old was one of dozens of people at the industry event’s inaugural public show, where for the first time anyone could buy a ticket for a special presentation. For tickets priced from 135 pounds , audiences can watch models walk the catwalk in outfits by designers Alexa Chung, Henry Holland and self-portrait.“We’ve had a really great pick up and interest not only from consumers but also from industry insiders that are curious as to what the experience is going to be,” British Fashion Council Chief Executive Caroline Rush said.
“With the advent of digital there has been incredible engagement from the consumer around fashion weeks,” Rush said. “NYFW: The Experience” packages vary from $500 to $2,500, said Mahmoud Youssef, president of Endeavor Experiences. Highlights this season have included top seats at The Blonds’ Moulin Rouge musical extravaganza show, meeting the brand’s designers and access to an after-party.
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