London-based Nigerian fashion designer Mowalola Ogunlesi has apologized after stirring a backlash online for showcasing a miniskirt with a print of the Saudi Arabian flag in her Spring 2024 collection at London Fashion Week on Friday.
The Mowalola collection contained various flags as miniskirts, including those of China, the UK and Japan. Saudi Arabia’s flag features the Shahada, the Islamic oath, which says: “there is no god but God; Mohammed is the messenger of God.” Major Arab and Muslim fashion accounts campaigned the fashion distributor FarFetch to halt sales of Mowalola items, threatening to boycott the company. FarFetch has a large customer base in the Middle East.
“After the show, I found that one of these flags - Saudi Arabia - features sacred words, and its use has caused great offense. Now that I’ve been educated on this topic, I sincerely apologise for this,” Ogunlesi said on X. “Thank you for holding me accountable, and I appreciate your understanding as I learn from this experience,” she added. The Saudi flag is not typically printed on clothing out of respect for the holy inscription.
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