‘Loki’ First Day Viewership Scores Record For Disney+/Marvel Series Per Samba TV

How popular are Marvel series on Disney+? Extremely. Samba TV reports that Loki in its Wednesday premiere drew 890K U.S. households, which according to the the third-party streaming stat org is &#8…

‘s first weekend and 1.6M for SambaTV measures streaming viewership in 3 million Smart terrestrial TV households for at least five minutes. One non-Disney studio insider complained to me that SambaTV’s numbers don’t tell the whole picture since they don’t include mobile viewers.

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