Loewe's Newest Fragrance Leans Fully on Umami Notes

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Loewe's Newest Fragrance Leans Fully on Umami Notes
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Sophia Vilensky is a freelance beauty writer at Marie Claire, where she writes about the latest and greatest skincare launches, hair colors, and Cardi B manicures. Her work can also be found at Byrdie, Bravo, and Us Weekly. You can find her on Instagram @sophiavilensky.

With each and every fragrance it creates, Loewe promises to transport you to another place—or at least bring a new energy to your current residence. Last September, they

Mushroom, for its part, was"inspired by the rich aroma of the edible Portobello mushroom—a scent characterized by earthy notes that evoke the singular olfactory profile of fresh mushrooms" and designed to create a calm, grounded, and inspirational ambiance. Hazelnut, on the other hand, is all about bringing"nostalgic culinary connotations" to mind for a warm, inviting atmosphere.

All in all, the brand is inviting you to get down in the dirt, so to speak. If you let it, fragrance can be all-encompassing. Earthy, sweet, sour, salty, bitter,

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