Bergdorf Goodman hosts an exclusive window display and interior installation showcasing Loewe's Spring/Summer 2026 collection, the debut collection of creative directors Jack McCollough and Lazaro Hernandez, blending heritage and modern design through April 6.
Spanish fashion house Loewe is collaborating with Bergdorf Goodman , a renowned New York City department store, to showcase its Spring/Summer 2026 collection through an exclusive window display and immersive interior installation. This collaboration marks a significant moment for Loewe , offering a unique platform to unveil the creative vision of its new creative directors, Jack McCollough and Lazaro Hernandez, to a broad audience in the United States.
The activation, which runs through April 6, provides a comprehensive 360-degree experience, allowing customers to fully engage with the brand's reimagined aesthetic and its fusion of heritage with contemporary design. The collaboration signifies a pivotal point in Loewe's evolution, highlighting its commitment to craftsmanship and innovation while simultaneously embracing a fresh, modern perspective under the leadership of McCollough and Hernandez.\The iconic Fifth Avenue windows of Bergdorf Goodman are being transformed to present women's ready-to-wear looks, leather goods, and accessories from the Loewe collection. These displays are complemented by ceramic-tile seating, meticulously mirroring the handcrafted artisanry characteristic of Loewe boutiques globally. The Spring/Summer 2026 collection, now available across Bergdorf Goodman's channels, reflects McCollough and Hernandez's deliberate approach to harmonizing Loewe's rich 180-year legacy with their personal American sportswear sensibilities. This strategic balance is evident throughout the collection, offering a dynamic blend of traditional techniques and modern design elements. The first floor entry of the retailer has also undergone a striking transformation, incorporating bold geometric forms inspired by the set design of the collection's Paris show. This curated environment serves as a vibrant backdrop for key pieces from the collection, including the Amazona 180, a contemporary reinvention of one of the house's most enduring silhouettes. This immersive installation creates a captivating visual narrative, inviting customers to explore Loewe's new chapter through a multi-sensory experience.\The creative directors, Jack McCollough and Lazaro Hernandez, expressed their enthusiasm for this collaborative venture, describing their desire to find a balance between Loewe's Spanish craft heritage and their own American sportswear influences. The collection embodies a sun-drenched optimism, a sense of physicality, and a vibrant color palette, conveying a sense of energy and vitality. This event represents a significant homecoming for the creative directors, allowing them to showcase their debut collection to the US market in such a prestigious setting. Linda Fargo, SVP, fashion office & store presentation, at Bergdorf Goodman, underscored the significance of the partnership, stating that the collaboration provides an exciting opportunity to introduce customers to Loewe's new direction. She highlighted McCollough and Hernandez's ability to seamlessly integrate their craftsmanship and creative vision into Loewe's enduring identity. The overall experience offers customers an exclusive first look at the brand's new chapter, offering a unique opportunity to immerse themselves in captivating visual stories and discover the collection
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