The new initiative will be rolled out across 27 stations and feature 'additional visual storytelling capabilities,' Allen Media Group says.
Allen Media Group Founder Byron Allen speaks at the Allen Media Group upfront presentation on April 26, 2023, in New York City.Chance Yeh/Getty Images for Allen Media Group/The Weather Channel
The move comes as the broadcast industry, particularly television, seeks new ways to engage audiences as it navigates waning viewership amid cord cutting and the rise of streaming platforms. Meteorologists at some stations say they expect to be impacted by the decision. There are also stations facing ongoing layoffs that"By now most of you have probably seen the chatter about Allen media letting local meteorologists go, well I am one that will be affected by this," Amber Kulick, a meteorologist with WAAY-TV in Huntsville, Ala., a station owned by the media group, wrote."For now I am still at the station but I am looking for my next career opportunity.
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