The original magazine helped define an era. Now it’s back, for men in their 40s and 50s who can’t let go of largin’ it
Well, yes, on and off. Since its heyday in the 90s, Loaded was sold to several increasingly small publishers, before it eventually folded as a print publication for good in 2015, although a website lived on.appetite for this sort of magazine for well over a decade.as the cover star.Yes! The Dubai-based businessman Stewart Lochrie has backed a new relaunch. Its executive editor is a woman named Danni Levy.
Yes! In fact, men who enjoy that are the key Loaded relaunch demographic. Levy has said that its audience will be “the original Loaded audience who are now living happily at home with their wife and kids but still reminisce about their nights spent clubbing until 3am, drinking £1 shots, with a bedroom covered in posters of half-naked women”.Grim, isn’t it? Loaded: the magazine for middle-aged men who can’t face up to the reality that they’re expected to function as adults in society..
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